Alice and Clare The Essence of Fashion is for women who want unique, timeless and effortless ladies fashion and accessories at their fingertips and at affordable prices. Passionate about women’s clothes that make you feel great, mother and daughter duo Alice and Clare Chambers became frustrated at how hard it was to find anything to suit and fit the many wonderful shapes and sizes that we, as women, come in. Fed up with spending hours searching the high street and internet, only to find the clothes they loved didn’t come in the right size or they couldn’t try them on, they founded The Essence of Fashion in 2004.

“Our aim is to bring you the best in style, in a comfortable environment where you’re not pressured to buy. With us, you can spend as long as you like trying on as many combinations as you like until you are happy. We are on hand to help, advise and make you a coffee and you can pop in at a time that’s convenient to you. Or if you prefer, just browse our ranges and buy online.” Alice explains.

All The Essence of Fashion clothes and accessories are carefully hand selected by Alice and Clare to ensure that they make you feel and look fantastic. And following the success of The Essence of Fashion, it became clear that there was a demand for stylish, natural, affordable and individual baby clothes and accessories and so The Essence of Snuggles was born.

“The whole experience was relaxed and fun and I felt absolutely no pressure to buy anything.” Tamsen kindly said in her testimonial.